According to a recent report by ABI Research, the mobile app market will value at $27 billion in 2013, as mobile apps continue to be a critical factor in the battle between the mobile OS. As per the report, BlackBerry and Windows are slowly augmenting their apps catalogue as they compete for the 3rd ecosystem, but are still far behind Apple and Android.
Commenting on the insights, ABI senior analyst Josh Flood said,”iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013. Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSes looks unlikely to close over the next 18 months.”
The report found that app revenues generated from smartphones have significantly dwarfed app revenues from tablets. However, tablet revenues are quickly catching up and it is projected tablet app revenues will overtake smartphones by 2017. The inclination for tablet users to pay more for apps than their smartphones because of the larger screen size and better user experience for gaming and reading are the primary drivers.