Kenshoo Social, a global social marketing platform, has announced that it has integrated with Twitter’s Ads application program interface (API) and earned the designation of Twitter Ads API partner. This furthers Kenshoo Social’s commitment to providing brands and agencies with best-in-class solutions for social media marketing and expands on the performance tracking of Twitter paid and owned media previously available through Kenshoo Social.
Commenting on this, Will Martin-Gill, senior vice president of product at Kenshoo said,”Integrating the Twitter Ads API into the Kenshoo Social platform supports our holistic approach to digital marketing which includes the ability to track the performance of not just paid media, but owned media assets as well. Kenshoo is laser-focused on helping marketers reach their audience at key apertures to drive interaction and capture intent. Search and social, and Twitter in particular, provide incredible opportunities for marketers to achieve brand building and performance marketing goals and Kenshoo maintains an aggressive agenda to deliver best-in-class solutions across these channels.”
Kenshoo Social will integrate the Twitter Ads API directly into its social advertising platform, enabling clients to deploy Twitter Ads campaigns with the same deep level of tracking and analytics they’re accustomed to from other managed social media channels. Through Kenshoo Social’s partnerships with Shoutlet and Spredfast, advertisers can identify and understand the relationship between their paid and owned assets on Twitter, a critical component to any social strategy. Additionally, having developed advanced search targeting and bidding algorithms, Kenshoo is uniquely positioned to help clients take advantage of Twitter’s search-like features.
“With a user-base more than 200 million strong and growing, marketers can trust that their desired audience is among those engaging through Twitter,” said Martin-Gill. “Kenshoo Social provides the layer of sophisticated ad management tools to help brands and agencies effectively identify, narrow and target the right audiences at the right time with the most compelling offer. By activating the advanced techniques Kenshoo has implemented across other global search and social networks, Kenshoo Social clients will be able to fully tap the opportunity presented by Twitter’s native advertising placements.”