On Tuesday popular social network Facebook announced that its now has 1 million active advertisers globally who used the platform in the last 28 days. A vast majority of those advertisers consists of small business owners.
Dan Levy, Facebook director of small business commented,”Most small business owners start off as Facebook users, then migrate to become page owners, and from there migrate to become advertisers.”
Advertising accounts for 85 percent of Facebook’s revenue – which also includes dollars from the world’s largest brands and advertising agencies. But the company is trying to spark its ad growth following a sharp slowdown last year.
Last quarter, Facebook reported first-quarter revenue of $1.46 billion. Advertising revenue rose 43 percent, the fastest growth rate since the end of 2011.