IMImobile Powers National Rail Enquiries iPad app putting users on the Fast Track

imimobileIMImobile has launched in partnership with National Rail Enquiries (NRE) their very first purpose built iPad application. The IMImobile powered NRE iPad application delivers a streamlined customer experience with a smartly divided customisable home screen and intuitively designed user interface. The app is built to satisfy all the needs of a user on the move, from real-time travel updates, journey planning,to the ability to save favourite journeys and purchase tickets for all UK train operators
from the comfort of your home or a million other locations.

The application delivers the same capabilities as NRE’s successful iPhone counterpart. However, the iPad app moves beyond this, providing real-time Twitter updates and alert notifications for any delayed or cancelled trains from all UK train operators. These real-time features ensure the user is always kept updated and all the information necessary is presented on an easy to navigate, intuitive interface.

Commentig on  the launch, Alex Klose, Head of Marketing atIMImobile commented: “We have seen a strong growth in Apple’s iPad sales, providing device specific ways to access information is increasingly essential for any brand. In developing a dedicated iPad app for NRE, we incorporated a unique set of features in order to meet NRE’s mission of serving customers’ needs.”

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