Yesterday search engine giant Google launched a new ad format ‘Product Listing Ads’ in India. This new ad format will to provide users information like images, price and brands of products, which will help people shop better both online and offline.
Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.
As per an official statement, Product Listing Ads will appear on shopping-related queries on Google.co.in. This feature will initially be placed on the right-hand side of the search results page above text ads, and it will be labeled as ‘sponsored’.