On Friday, Opera Software announced its further expansion into the Asia Pacific (APAC) region with the opening of a regional head office in Singapore. The new office will be home to Opera’s operator and advertising business, technical support, and marketing activities across the region. It will act as a hub for Opera’s operations in Asia Pacific, including greater China, Korea and Southeast Asian countries.
The Opera Singapore office will be led by Fabrizio Caruso, Opera Software’s Senior Vice President for Asia. His responsibilities include working with operators and brand advertisers to help them reach more mobile internet users, as well as developing Opera’s advertising business in Asian markets.
“Asia is the most dynamic and thriving mobile market in the world, and there are tremendous opportunities for operators and brands to reach and engage consumers through mobile devices,” says Fabrizio Caruso. “With people spending more time accessing the internet on their phones, mobile advertising is the field that marketing agencies, publishers and operators are increasingly looking into. It no longer means sending intrusive and irrelevant ads to a consumer’s phone; instead, it’s about reaching the relevant audience and the ability to track results through various mobile content, such as websites, apps, mobile app stores and even the browser itself. We plan to use our Singapore office as a hub to fuel the mobile internet and advertising economy in APAC.”
With the opening of the Singapore office, Opera now has a total of 17 offices around the world. The company has over 900 employees worldwide.