Multi-screen performance network Tyroo, , today announced the appointment of Ratnakar Bharti as the General Manager & India Sales Head and Sandeep Sabharwal as Global Head, Delivery & Publisher Relationships. The strategic restructuring of the corporate leadership team, signals Tyroo’s renewed focus on the region geared towards product innovation and greater adoption of performance marketing.
Commenting on this development, Siddharth Puri, CEO, Tyroo Media said “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100% growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”
Ratnakar Bharti, a veteran in the digital media domain, has over 15 yrs of experience having led and managed media planning, buying, campaign management, business development and ad sales for brands across business verticals. Most recently, he headed National Sales for Ideacts Innovations Pvt. Ltd for close to four years. Ratnakar has also been associated with organizations such as Rediff.com, Intercept technologies, Business Standard and Indiabulls.com.
Sandeep Sabharwal, another industry veteran has over 18 years of diversified experience in business functionalities that include sales, business development & marketing. He has had close to a decade long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, Sandeep held the role of Head, Digital Team – North at Maxus, GroupM. In the past, Sandeep has worked with Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration in various roles.
“Tyroo has emerged as a dynamic brand in the performance marketing space with exceptional potential to grow in India,” Ratnakar said. “Today, Tyroo is amongst the top 3 channels for customer acquisitions for 9 out of 10 performance advertisers in India. We are also witnessing increased interest from sectors, which so far have been agnostic to performance marketing. I am excited to partner with Tyroo to explore and leverage verticals that are yet to realize the benefits of performance marketing and elevate performance marketing across platforms such as mobile, video etc.”
Sandeep Sabharwal, Head Delivery, Tyroo commented on his appointment “I am delighted to be a part of Tyroo and to be able to contribute to its growth. We are in the business of helping our partners succeed. In this role, I would be focusing on expanding our network of publisher partners in India and build focus markets across SEA and MENA. We have made significant advancements in technology, processes and our platform to support this goal.”
Tyroo works with over 5000+ publishers across the globe to deliver a variety of campaigns in categories such as e-commerce, Travel, BFSI, Automobiles etc. Tyroo is India’s first mobile performance network driving app installs and demand generation across smartphones and tablet users. Of the total conversions being driven by Tyroo for the leading e-retailers in India, close to 6% of the conversion traffic comes from mobile devices. In addition to this, Tyroo delivers close to 300,000 clicks and 15,000 installs on Android per day.
Recently, Tyroo launched its pay-for-performance video offering in India that charges an advertiser on a Full View metric. Unlike other video channels, Tyroo video ads are user initiated and contracted on Cost-Per- Full Video View.