April 2013 Sees 24.84 Million Visitors To Various e-tailing Sites – IAMAI

ecommerceThe recent Internet Economy Watch Report by IAMAI revealed that in April 2013, 24.84 million people accessed various e-tailing sites. There were 2253.35 million page views in the category. The user reach for job and matrimonial websites is 13.28 million and 7.17 million respectively with 447.68 million and 104.99 million respective page views. As compared to e-tailing and job and matrimonial websites, online travel segment has less reach with 11.14 million reach and 477.52 million page views. The total time spent by users on the e-tailing, online job portals, online matrimonial portals and online travel portals was 52014276 seconds, 25687398 second, 7281667 seconds, and 22959918 seconds respectively.

The IAMAI report found that there’s a significant y-o-y growth of 87% in online booking of railway tickets when compared with the numbers of corresponding month last year. Railway tickets booked online in April 2013 were 4.00 million as compared to 2.14 million in April 2012. The online bookings of air tickets witnessed a decrease of -37% with 0.57 million bookings in April 2013 as compared to 0.91 million bookings in April 2012.

According to the data captured from major e-tailing sites in the monthly tracker, the online visit to designer labels and book segments has increased by 58% and 76% respectively, when compared to the numbers of corresponding month last year. A significant increase has been registered in the online users visit to mobile segment. The number of visits has increased to 7.07 million in April 2013 from 4.52 million in April 2012. The online users visit to spa and restaurant segment decreased from 0.57 million in April 2012 to 0.57 million in April 2013, a y-o-y decrease of 38%.

The report also found that in April 2013, the number of profile uploads on matrimonial sites has indicated a y-o-y growth of 4%. The number of resume uploads in April 2013 was 1.06 million as compared to 1.09 million in corresponding month last year, a y-o-y decrease of 3%. The number of profile uploads on matrimonial websites was 0.64 million in April 2013 as compared to 0.62 million in April 2012.

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