As master blaster Sachin Tendulkar bows out from Pepsi IPL and ‘Bhaji’ dances Gangnam style celebrating victory for their side, nexGTv users consumed 2.6 million hours of cricket on their handsets. This Pepsi IPL season got digital like never before, not only because companies bagged rights for broadcast of the matches on digital platform but also because people consumed it in huge numbers. nexGTv, had a daily average of over 0.13 million unique users everyday totaling to 2.5 million unique users during the entire cricketing extravaganza. The platform got over 45 million hits averaging to a 0.8 million hits every day. Along with the streaming of Pepsi IPL matches, video-on-demand content was also consumed in plenty.
DigiVive’s nexGTv mobile TV service has already been activated by more than 13 million users and on an average there are 40,000 downloads everyday. In the past, when DigiVive had picked up rights to stream live T20 World Cup on nexGTv, huge traction and heavy traffic was witnessed. nexGTv has maintained its top position on various online stores and on other app stores it is among top five apps in the entertainment category. The service can be downloaded by sending an SMS MYTV to 58888, or from any of the app stores as well as from the nexGTv website.
G.D. Singh, director, DigiVive said, “We have been banking on cricket and this was the third cricketing event which streamed on our platform. With such a huge traction on nexGTv, I have started believing the saying ‘cricket is religion in India and people worship it’. Now, we are streaming another big sporting extravaganza – French Open.”
nexGTv is one-of-its-kind service and features like replay TV, adaptive streaming, best-in-class user interface and 24×7 customer-care support makes it unique from other prevailing mobile TV services in India. It offers channels ranging from national to regional in the category of entertainment, movies, news, and much more. Also, it offers best of content with top channels such as Sony bouquet, Star bouquet, Aaj Tak, Times Now Asianet, Maa, Raj Channels, Big Flix movies etc. One of nexGTv’s unique features is adaptive streaming which enables seamless live streaming even on a 2G network.