Flipkart has decided to shut down its digital music store Flyte MP3. In a mail communication to all its users today they have made it clear that it will be closed by June 17th 2013 and the Flyte Wallet balance will be refunded if not used by then.
Does this mean its a big challenge today to sustain a model in India which is being driven by piracy. I mean today its so easy to download a piece of music online from free sites, so why will anyone pay for buying music online.
We would like to hear from our readers on what they think. Following is the communication sent out by Flyte to its members.
Dear Flyte MP3 customer,We hope you have enjoyed the music we have made available to you.
Unfortunately the Flyte MP3 store will no longer be operational after June 17, 2013. We request you to use your Flyte Wallet balance, if any, by that date. But if for some reason you are unable to do this then not to worry. We will refund the unused Flyte wallet balance to you.
If you would like to purchase any more music before the Flyte MP3 store shuts down, then please do so by June 17, 2013. All the MP3 files that you have purchased from Flyte on or before June 17, 2013 will continue to be available for download in your digital library till August 18, 2013. So do remember to download all your favourite music by then.
Dates to remember:
1. Monday, June 17, 2013: You will no longer be able to purchase MP3 files from Flyte after this date. The remaining balance in your Flyte wallet, if any, will be refunded to you.
2. Sunday, August 18, 2013: You will no longer be able to download your purchased MP3 files from your digital library after this date. So please download all your music by then.
So long – and thank you for being a part of this journey…
The Flyte MP3 team.