CCA has a substantial catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya. It also holds the rights to exclusive video content featuring a host of popular African artists, including DJ Cleo and Will of Steel (South Africa), Flavour (Nigeria) and Cabo Snoop (Angola)
The partnership with CCA will allow IMImobile to offer a wide selection of exclusive content such as full tracks, ringback tones, real tones, animation, images and videos to its mobile operator clients. The content will be integrated into IMImobile’s award-winning DaVinci Evolved Service Platform (ESP) to guarantee multi-channel delivery and superior customer experience across Africa.
“Africa is now the second fastest growing mobile phone market in the world and with it we see a growing demand for music services. We recognise the importance of local independent music and video content, and are delighted to have signed the strategic partnership agreement with CCA,” said Jay Patel, CEO of IMImobile.
“Our track record in delivering and managing large scale content storefront solutions to Mobile Group Operators combined with relevant and engaging music content creates a unique proposition to help mobile operators stimulate revenue growth through music content services,” he added.