Asia/Pacific Led Worldwide Mobile Phone Sales to Growth in Q1,2013 – Gartner

mobile-devicesAccording to a recent report by Gartner, worldwide mobile phone sales to end users totaled nearly 426 million units in the first quarter of 2013, a slight increase of 0.7 percent from the same period last year. As per the report, Worldwide smartphone sales totaled 210 million units in the first quarter of 2013, up 42.9 percent from the first quarter of 2012. The Asia/Pacific region was the only region to show growth in mobile phone sales this quarter, with a 6.4 percent increase year-on-year.

Anshul Gupta, principal research analyst at Gartner said,”More than 226 million mobile phones were sold to end users in Asia/Pacific in the first quarter of 2013, which helped the region increase its share of global mobile phones to 53.1 percent year-on-year. In addition, China saw its mobile phone sales increase 7.5 percent in the first quarter of 2013, and its sales represented 25.7 percent of global mobile phone sales, up nearly 2 percentage points year-on-year.”

The report revealed that in the first quarter of 2013, sales of mobile phones in the EMEA region declined 3.6 percent. The North America and Latin America’s mobile phone market fell 9.5 and 3.8 percent, respectively, while Japan saw its mobile phone sales drop 7.3 percent.

As per the report, Samsung remained in the No. 1 position, growing 13 percent in the first quarter of 2013 with its share of smartphones growing to 30.8 percent, up 3.2 percentage points from the first quarter of 2012.

Mobile phone share of Nokia dropped 4.9 percentage points in the first quarter of 2013 mainly due to a steep decline in feature phone sales. Nokia’s position in the smartphone market dropped to No. 10 in the first quarter of 2013, from No. 8 in the fourth quarter of 2012.

According to the report, in case of Apple, sales to end users reached 38.3 million units in the first quarter of 2013 as Apple was able to burn some of the inventory built at the end of 2012 as iPhone 5 was rolling out in more markets. The report found that China is a key contributor to overall sales for Apple.

LG electronics moved in front of ZTE in the first quarter of 2013 for the No. 4 position. ZTE had a weak performance, failing to grow its smartphone sales, selling 7.9 million smartphones in the first quarter of 2013, a 5.1 percent decline year-on-year.

The report found that In the first quarter of 2013, smartphones accounted for 49.3 percent of sales of mobile phones worldwide. This is up from 34.8 percent in the first quarter of 2012, and 44 percent in the fourth quarter of 2012. On the other hand, sales of feature phones contracted 21.8 percent in the first quarter of 2013.

According to the report, in the smartphone operating system (OS) market, Android continued to increase its lead, with nearly 50 percent more Android smartphones in the market than a year ago. “There are two clear leaders in the OS market and Android’s dominance in the OS market is unshakable,” Mr. Anshul said. “With new OSs coming to market such as Tizen, Firefox and Jolla we expect some market share to be eroded but not enough to question Android’s volume leadership.

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