Multi-Screen Performance Network Tyroo has clocked record growth by delivering close to 300,000 clicks and 15,000 installs on android per day. Currently Tyroo works with close to 50 unique advertisers and over 838 affiliates to drive calls, VAS downloads and app installs and has the capability to serve upto 19 billion ad-requests per month.
Tyroo is India’s first mobile performance network driving app installs and demand generation across smartphones and tablet users. Of the total conversions being driven by Tyroo for the leading e-retailers in India, close to 6% of the conversion traffic comes from mobile devices. In addition to this, Tyroo drives 10000 transactions for VAS clients, 15000 app installs and has the capacity to deliver 4000 leads per day. The average cart value of e-commerce transactions driven through mobile is INR 1260 while that of VAS transactions is INR 45.
Siddharth Puri, CEO, Tyroo said “Mobile as an advertising medium holds incredible opportunities for the performance marketing industry. We have noticed that conversion rates on calls are typically higher at about 7-10% as compared to the web where the best performing source gives conversion rates of 2.5-3%. We have also observed increased adoption from travel and auto verticals. Increasingly consumers are taking advantage of mobile to complete the end action, to book holiday packages or to enquire about test drives. With the variety of ad-formats that can be used, tracking mechanisms, and rise in Smartphone users, mobile will become one of the largest drivers of sales/leads in the next 1 year.”
“The goal of online advertising is to convert the final sale; we understood this premise long back and instituted Tyroo which drives a lot more than just brand visibility for advertisers. With the number of mobile users outgrowing desktop users, it’s time we move performance to mobile. I believe the industry is ready, advertisers understand the medium and are utilizing it better by implementing their learning’s from the web.” added Siddharth Puri
Tyroo’s mobile performance business was launched 8 months ago, to enable existing and new advertisers to scale their digital marketing campaigns by being visible on all screen types- web, tablets and mobile. Tyroo’s mobile portfolio includes: RAPID – Mobile APP Download, CPL Demand Generation, WAVE- Pay Per call, Cost per Acquisition.
Tyroo’s Pay-per-Call is already enabling assisted commerce in India while RAPID has been tuned to fulfill advertisers need to distribute their mobile apps faster than the competitors and gain traction at a scale that traditional mobile ad networks are not able to offer.
Tyroo’s mobile performance solutions have delivered some remarkable results for advertisers such as Samsung, Ezeego1.com, Timesjob.com, Nazara, Techzone, Blackberry, Network 18, General Motors, Buongiorno, Shine, Voadfone etc.