Advertising and digital media agency Focus has launched the first of its kind ‘Ever-evolving Online Ecosystem’ for kids targeted towards the age group of 6-12 years in India, called Worldoo. Through Worldoo, Focus aims to provide kids with a one of its kind of digital destination that offers them a unique interactive experience where they can live, express and play. Kids can consume the most popular content from their world of interests and earn virtual currencies which are in the form of stars by doing so. They can then express their creativity and ownership by designing their home and spend their earnings in a virtual store.
Worldoo covers games from Miniclip, the Gamebox, Zapak; cartoons from Cartoon Network and Chota Bheem; animals, environment and conservation from National Geographic and Jeff Corwin Connect; movies and trailers from Warner Brothers, Shemaroo, Sony Pictures, Reliance Big Flix; edutainment from ZeeQ; books and comics from Amar Chitra Katha, Crosswords, Landmark, Dreamland, Britannica Books, Robinage, Champak; and international destinations, including Sentosa.
Commenting on the launch, Monish Ghatalia, Managing Director, Focus Circle Group said, “With conventional activation mediums, it is challenging for brands to reach out to a large chunk of target audiences at a single point, and even more difficult to sustain the engagement. We are confident that Worldoo will provide an edge for brands, to engage with the right target audience. It offers the right platform for brands to achieve much more than just impressions and clicks.”
He further added,” The children will need parental consent before joining the website, following which they can access the website. The content will be monitored on regular basis.”