Flipkart Launches The Marketplace Platform

flipkartLeading Indian e-commerce platform Flipkart.com has announced the launch of Flipkart Marketplace today. With this, numerous large and small sellers will now have access to Flipkart’s huge traffic of 10 lakh visits every day.

The Flipkart Marketplace platform is essentially a virtual mall giving shoppers access to multiple brands and sellers under one roof. Going forward users will be able to compare sellers and get the best prices at varied service levels for most products. On the other hand, sellers stand to benefit from the trust that Flipkart has built with its users by building a robust and scalable e-commerce platform.

Flipkart Marketplace: Greater selection, lower prices

  • A large part of the user experience (product selection, customer service and logistics) is seamless with an expanded selection of products.
  • Users will continue to enjoy COD/EMI options and friendly return/replacement policies.
  • Flipkart will take care of shipping and doorstep delivery through its logistics partners – hence assuring users of a quality experience.
  • In keeping with its focus on customer delight, Flipkart will establish a protection programme to resolve any complaints.
  • Sellers will be identified through a rigorous on boarding process and allowed to sell only genuine products.
  • Sellers who provide a superior customer experience will receive prominence on Flipkart Marketplace.
  • Flipkart Marketplace: Selling online becomes simpler
  • Sellers can increase their sales multifold by reaching out to Flipkart’s large user base.
  • Sellers can list their items or select from Flipkart’s existing catalogue.
  • Sellers can enjoy hassle-free shipping with Flipkart’s trusted logistics partner.

“We created the blueprint for Flipkart Marketplace with the determination to take online shopping to the masses. While on the one hand it furthers the Flipkart promise of customer delight by giving more choices at competitive prices, it also serves as the foundation for entrepreneurship to flourish without having to worry about investing in any physical or virtual infrastructure and yet access millions of customers across the country with just a click.

In the last 12 months, more than 80 million unique visitors have come to Flipkart. Five out of six online Indians visit our website. Sellers on Flipkart will get access to this vast user base – which is akin to the footfall in prime retail spaces in the top 10 cities of the country,” said Sachin Bansal, CEO and Co-Founder, Flipkart.

In terms of enabling the SME community, Marketplace will now allow smaller players to transact on the same platform as larger established retailers and help them garner business intelligence by understanding their position vis-a-vis competition based on factors such as pricing, offers, deals,etc.

“I’m totally excited about the launch of Flipkart Marketplace. With Flipkart being the pioneer of Indian e-commerce, I was waiting for it to step onto this platform. My journey with Flipkart has been exciting and experiential. My feedback as a seller was valued and suggestions were taken and implemented. Flipkart has always stood for customer obsession and I can see the same obsession with sellers as well. I see Marketplace as a long-term profitable venture for me and this relationship is here to stay.” said Prashanth U K, owner of Advaith Inc. – a Bangalore based retailer that sells consumer electronics.

To start with Flipkart has on-boarded 50 sellers that are selling in books, media, and consumer electronics categories. Clothes, shoes and other categories will follow soon.


[Source: Business Wire India]

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