E-tailing Of Branded Apparels Registers 59% y-o-y growth

ecommerceA recent Internet Economy Watch report for the month of February 2013, released by IAMAI reveals that in the e-tailing category, jewellery segment clocked a 117% y-o-y growth when compared with the numbers of corresponding month last year.

Branded Apparel category recorded 59% y-o-y growth with 6.73 million user visits in February 2013 as compared to 4.24 million hits in the corresponding period last year. The footwear and designer label segment registered a y-o-y growth of 23% and 13% respectively when compared with the number of online user hits from last year.

The study saw a significant y-o-y growth of 39% in online user visit to mobile phone segment with 5.41 million hits in February 2013 as compared to 3.90 million in February 2012. Online user visit for books which witnessed 2.46 million hits in February 2012 declined to 2.41 million in February 2013.

As per the report, while irctc.com registered 9% y-o-y growth in the e-ticketing segment, air tickets booked online in February 2013 were 0.95 million as compared to 0.91 million in February 2012, a 5% y-o-y growth.

The report also revealed that the number of resume uploads has gone up to 1.09 million in February 2013 from 0.76 million in February 2012, whereas, the number of profile uploads on matrimonial websites has witnessed a significant y-o-y growth of 78% in February 2013. Profile uploads on matrimonial sites is 1.02 million in February 2013 as compared to 0.57 million in the corresponding month last year.

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