China-based Alibaba Group has signed a Memorandum of Understanding (MOU) to explore future collaboration in the area of e-Commerce. The MOU aims to forge joint efforts to establish an enhanced e-Commerce environment to benefit consumers and small businesses within and outside China. The two parties have also agreed to jointly address issues of common interests, including a strong mutual commitment to help combat intellectual property infringement.
Through this collaboration the two companies aim to create an enhanced e-Commerce environment that provides a safe and efficient payment experience for users of Alibaba Groups platforms such as AliExpress and its affiliate Alipay. Both parties have agreed to cooperate on innovations including cross-border payments, acceptance, security and risk management as well as with MasterPass, the MasterCard digital service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences.
Lucy Peng, CEO of Alibaba Small and Micro Financial Services Group said,”We are delighted to continue our collaboration with MasterCard and take it to a deeper level. Alibaba Group and its affiliate Alipay will seek to work with MasterCard on a number of innovative services in order to provide an enhanced shopping experience to consumers as well as a better online business environment to small businesses in and outside China.”
[Source: Business Wire India]