Yahoo! To Acquire Mobile News Reader App Summly

yahooYesterday Yahoo! announced its plans to acquire  mobile news reader app Summly. Announcing the acquisition, the company blog stated,”Today, we’re excited to share that we’re acquiring Summly, a mobile product company founded with a vision to simplify the way we get information, making it faster, easier and more concise.”

Summly was founded at the age of 15, by Nick D’Aloisio at his home in London.”It started with an insight — that we live in a world of constant information and need new ways to simplify how we find the stories that are important to us, at a glance. Mobile devices are shifting our daily routines, and users have changed not only what, but how much information they consume. Yet most articles and web pages were formatted for browsing with mouse clicks. The ability to skim them on a phone or a tablet can be a real challenge — we want easier ways to identify what’s important to us,” the blog stated.

Summly provides users with snapshots of stories, giving them a simple and elegant way to find the news they want. For publishers, the Summly technology provides a new approach to drive interest in stories and reach a generation of mobile users that want information on the go.

Following the acquisition, Nick and the Summly team will be joining Yahoo! in the coming weeks.

The blog further stated,”Mobile devices are at the center of how we engage with the people, experiences and interests we love. Across Yahoo!, we’re focused on creating beautiful experiences that people are excited to use every day — products that inspire and delight. We can’t wait to work with Nick and the Summly team to do just that.”

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