According to a recent report by ABI Research, global mobile data service revenue, made up of mobile internet and messaging revenue, will rise by 21.4% between 2012 and 2014 to represent 40.4% of the US$1 trillion mobile customers will be spending on their mobile phone services. The report finds that growth rates in Latin America and Africa will be substantially faster as the increase in usage outstrips mobile data pricing decline.
As per the report North America will be the first region to see mobile data service revenue eclipse voice revenue in 2016. Ying Kang Tan, research associate at ABI Research said,”By offering unlimited voice calls and texts, while making data the only component in a bundled plan with positive marginal costs to consumers, wireless operators as AT&T and Verizon help to prop up voice and messaging, making positive revenue contributions in the short to medium-term. Rich Communication Services (RCS) and voice and messaging APIs are a key part of their strategy of making carrier-based calls and messaging relevant to their customers.”
“While global messaging service revenue is in gradual decline, mobile internet service revenue is very much the main driver of revenue growth (2012: US$ 244.2 billion, 21% year-on-year),” added Jake Saunders, VP and practice director, core forecasting. “As smartphones have become the entertainment hub in our lives, music, video and TV streaming’s contribution of mobile internet service revenue has jumped to 26% in 2012.”