A recent report by IDC has revealed that the overall mobile phone market in India has reached approximately 218 million units, a 16% Y-o-Y growth from CY 2011. As per the report, this growth is mostly driven by the burgeoning smartphone market in India which grew from close to 11 million units in CY 2011 to 16.3 million units in CY 2012, a considerable growth of about 48%. The report shows that this market is expected to continue its growth into 2013, driven by the stupendous growth of close to 70% in the smartphone market.
According to the IDC Asia/Pacific Quarterly Mobile Phone Tracker data for 2012 Q4, the India smartphone shipments reached a record high and reached a total of 5.4 mn unit shipments in 2012 Q4 smartphones shipped to India grew 38% Q-o-Q, contrary to the 5% decline that was seen in the feature phone segment during the same period.
Commenting on the insights, Manasi Yadav, Senior Market Analyst IDC India said,”Local vendors ramped up shipments and aggressively launched new models to meet the growing consumer demand in the low-end smartphone market segment. Local vendors have remained dominant in sub-US $100 price band while they pose serious competition to the global vendors in the US$100-US$200 price band. These two segments emerged as the most vibrant and the fastest growing smartphone price band segments in the Indian market.”
The report found that smartphones with upgraded specifications, such as a 4-inch+ screen size and dual-core processors, were especially becoming popular. Android continued its dominance in the Indian smartphone market, however increased pick up of other operating systems – such as iOS and Windows Phone 8 is expected to spice things moving forward.
According to the report, Apple’s India shipments saw a sudden surge this quarter, sending it to the second spot in terms of revenue in the overall Smartphone market. The surge in shipments can be attributed to the channel restructuring and the launch of iPhone 5 in 2012 Q4. With the newly appointed National distributors – Redington and Ingram Micro, Apple reached out to a consumer base bigger than ever before.
The report found that in terms of unit shipments in 2012 Q4, Samsung remained the leader followed by Micromax, Sony, Nokia and Karbonn.