Mobility Is Reshaping Mainstream Consumer Behaviour – Gartner

gartnerAccording to a recent research by Gartner, mobility is now reshaping mainstream consumer behavior in fundamental ways, the way people organize their lives and the spaces they live in. The Gartner survey was conducted during July and August of 2012 and included responses from more than 8,000 consumers in the U.S., the U.K., Canada and the BRIC countries (Brazil, Russia, India and China).

Commenting on the insights, Nick Ingelbrecht, research director at Gartner said,”Early adopters tend to leave the home laptop in the bag and are abandoning the home office in favor of the lounge room couch or bedroom to do online activities in a more comfortable environment using a tablet or smartphone. This early adopter trend is becoming mainstream consumer behavior. Consequently, technology and service providers are faced with no alternative but to innovate for mobility. If they do nothing, they face a potential train wreck as consumers abandon gadgets, services and applications that do not fully support changing mobile lifestyles.”

The report found that the average household spending by users of media tablets, e-readers, laptops and digital cameras has fallen even as household penetration of these devices has increased. Falling prices and increased technology performance are primary drivers of increasing adoption and multiple purchases.

According to the report, legacy products such as TVs and desktop computers have the highest mean years between upgrades, at four-and-a-half years and four years, respectively, while newer product classes such as tablets and e-readers have yet to be replaced by the majority of respondents. Replacement and upgrades of fixed devices such as desktop PCs and game consoles will be deferred or abandoned as consumers find they can do most of what they want on more recently purchased portable devices anywhere they want when they want. The things they can’t do will either get postponed to a later time or be forgotten about altogether as consumers reorganize tasks and activities to the devices and services they prefer to use.

The report reveals that consumers’ shift to more mobile devices and applications provides opportunities for equipment to deliver Internet access and content as well as to accelerate the development of mobile solutions and portable extensions to traditionally fixed products and services.

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