Velocity, the audience display network of SVG Media has launched Smartzones- a mobile product which enables location based audience targeting. Smartzones aims to enable an advertiser to tap audience segments such as travelers, sports enthusiasts, shoppers and entertainment seekers across screens in special zones where interactive ad mediums are difficult to position. These special zones include areas such as airports, stadiums, high end shopping malls and streets across India.
Smartzones surmounts the inherent challenges of geo targeting on the web and the lack of targeted reach of other media by targeting consumers who are either displaying purchase intent, researching about a category/product on mobile or are in the advertiser’s zone-close to their POS- and thus more receptive to advertisements. Smartzones will extend an advertiser’s reach to a smartphone user -upwardly mobile and technologically savvy- across any age group. It will be available on smart phone platforms such as iOS, Android and Symbian.
With Smartzones, advertisers will have the ability to attract new customers, influence purchase decisions, convert impulse to sales, ensure consistent footfalls/attention, reward loyal customers, reach consumers based on real-world actions & behaviors and present relevant offers to consumers.
Commenting on the launch Piyush Rathi, National Sales Director, Velocity, said, “Mobile ad spends in India is expected to be US$50 million by the end of 2013. Increase in smartphone and tablet penetration and growth in mobile internet users will only proliferate mobile advertising, making mobile a difficult medium to challenge. 37% of digital media time is now spent on these devices; Velocity is capitalizing on the mobile opportunity with Smartzones and making it more even targeted by offering audience reach in niche and special zones.”
Velocity utilizes the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search. Velocity has access to inventories of premium publishers such as 4shared, Fruit Ninja, Newshunt, Myfitnesspal, EA – Tetris, EA Scrabble etc. All major display exchanges are integrated with Velocity on display & mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.