Virtual pinboard Pinterest is rolling out new tools that will show businesses the number of visitors it delivers to their websites. Currently Pinterest doesn’t display any revenue-generating advertising on its website, but retailers and large brands such as The Gap, Patagonia and Dell are increasingly using the site to promote their products.
The new tool, which will be available free to businesses that use Pinterest on Tuesday, will also provide information about user activity on Pinterest as it relates to a particular company, such as the frequency with which people are clicking on a company’s online photos.
Commenting on this, Cat Lee, a product manager at Pinterest said,”The goal is really to help websites understand what content is resonating with people on Pinterest.”
Pinterest raised a funding of $200 million in February from venture capital firms that include Andreessen Horowitz and Bessemer Venture Partners. The funding deal valued the three-year-old company at $2.5 billion. Pinterest was the 38th most visited website by U.S. Internet users in January, with roughly 30 million unique visitors according to online measurement firm comScore.