Global mobile ad network Vserv.mobi has partnered with leading Vietnamese ICT major and leading local app store, FPT Mobile Applications (FMA) to enable app monetization for their developer community in Vietnam. This partnership will enable FPT to leverage the Vserv.mobi AppWrapper to enable In-App transactions such as ‘Try & Buy’ for developers on their App store.
Commenting on the partnership, David Yin, GM – Developer Alliances, Southeast Asia, Vserv.mobi said, “We have always approached the challenge of app monetization with a very comprehensive perspective. This partnership will help FPT leverage the unique capability of the AppWrapper to deliver in-app transactions across multiple platforms with flexible end-user pricing models such as Try & Buy, Pay per Play and Subscriptions. These pricing models are extremely suitable for the app economy in emerging markets and will help FPT maximize revenues for their developers with minimum effort.”
Vietnam has a booming mobile market with a mobile penetration rate of over 183% & mobile internet usage exceeding 60%. FPT Mobile Applications, a mobile app division of FPT Corp, is the owner of the leading local app store in Vietnam and its client version F-store is preloaded on every FPT phone, thus having massive reach.
Over the past year, Vserv has recorded massive growth across South East Asia and has already established offices in Vietnam, Singapore & Indonesia, and is planning to expand its presence in Malaysia, Philippines & Thailand over 2013.