MyPermissions Raises 1M for App Permissions Privacy

mypermissionsMyPermissions, an easy, powerful way to scan, control and clean up applications on Web and mobile accessing personal data, has received an investment of $1 million. Led by lool Ventures, 500 Startups and 2B Angels, with participation by Plus Ventures and Robby Hilkowitz, MyPermissions will use the investment to expand its product offering and accelerate the growth of its user base worldwide.

MyPermissions protects consumers’ personal information on the Web through two free products – MyPermissions Cleaner, a Web browser extension that lets users manage which applications and websites access their information and alerts users when a new app is accessing user data, as well as its mobile application Permissions, now available on both iOS and Android. By linking directly to application permissions pages for services like Facebook, Twitter and Google, MyPermissions alerts the consumer when an app is accessing their personal data, giving them control over their personal information again.

Olivier Amar, CEO of MyPermissions said,”Applications access personal data such as email, photos, contacts and location in order to make using services like Facebook and Twitter better and more robust, which is great. However, over time, consumers tend to quickly add up the number of apps constantly accessing their data, and revoking access later can be difficult. We’re excited to be able to build out our product offering, expand our reach globally, and give more consumers the control they deserve over who accesses their personal information.”

Based in Israel, MyPermissions was founded in 2012 and is backed by 2B Angels, 500 Startups, Lool Ventures, Plus Ventures and a consortium of angels.

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