Recently PVR Ltd. launched its first ‘NFC enabled PVR Wallet’ app for the BlackBerry 10 platform. The NFC enabled PVR Wallet app aims to enable moviegoers to ‘tap and pay’ for movie tickets and refreshments without using paper money across 15 PVR cinemas in cities like Delhi & NCR, Chennai, Mumbai, Chandigarh, Pune, Hyderabad, and Bangalore.
NEC India is the supporting backend provider for ‘PVR Wallet’. NEC India has provided an end-to-end cloud-based e-payment system called NFC e-Money server to PVR that integrates itself facilitating interactivity between devices (the NFC enabled phone and PVR wallet access), for any monetary transactions.
Commenting on the launch, PVR Group President & CEO Pramod Arora said, “PVR has always been a market leader in technology innovation in lieu of providing the very best experience to its consumers. We have a long standing association with BlackBerry and we are excited to launch the ‘NFC enabled PVR Wallet’ app for the BlackBerry 10 platform. Also, with the launch of this latest application, PVR reiterates its commitment to provide it’s consumers the latest in technology and innovative features making lives of movie lovers simpler, faster and worthwhile.”
The NFC enabled PVR Wallet app is a ‘Closed Loop Payment Wallet’ where the rights to use the transaction money remains within the premises of PVR cinemas.