From 21st February, 2013, Times Internet Ltd’s BoxTV moved from its beta phase to its public phase. BoxTV was launched on 25th August 2011 in an invite-only phase. In the first month of its beta stage, BoxTV had received 50,000 requests for joining.
BoxTV is a provider of premium video service that offers a large bouquet of entertainment, including blockbuster movies, TV shows, short films, documentaries and more, which users can watch on a regular web browser or through the device of their choice. The content library comprises content from Hollywood, Bollywood, Regional Movies, Documentaries & TV Series.
In order to provide viewers with premium titles, Times Internet Ltd’s BoxTV has entered into content agreement deals with Sony Pictures Television and Disney UTV. Other content providers include UTV Motion Pictures, Shemaroo Entertainment, Rajshri Entertainment and Everymedia Technologies for Bollywood and regional content in addition to international studios like Celestial Entertainment – for Hollywood content.A portion of these premium titles will be available for unlimited streaming for a monthly subscription of Rs 199 (introductory price).
BoxTV has developed an India-centric media experience, which includes bandwidth meters, dynamic streaming and video chapters, along with metadata and search. The portal allows users to access BoxTV via a wide range of apps on the platform of their choice. It will be available across iPhone, iPad, Android phones and tablets; Kindle Fire, EvoTV, Woxi Pod and Roku. Apps for Windows 8, J2ME and Blackberry platforms are currently in the pipeline.