American Express has launched ezeClick – its one ID online payment solution that aims to provide users and e-commerce merchants with easier, faster and safer payment experience. With ezeClick, American Express aims to addresse the time-consuming and frequently frustrating online payment experience that requires online shoppers to fill multiple fields of information, such as Card Number, Expiry Date and Security Code, before a transaction can be completed.
American Express Card members need to register just once, create their ezeClick ID and use it for all future online purchases across all participating merchants. Cardmembers can sync multiple American Express Cards to their ID and choose separate cards for different transactions. In this whole process, no sensitive data is entered or stored at the merchant site. ezeClick simplifies the checkout process by replacing the need to enter credit card details with just a single user ID.
ezeClick is powered and secured by American Express SafeKey, which generates a One Time Password (OTP) on the cardmember’s mobile phone and e-mail in real time. The OTP is then entered by the customer to complete the transaction in a few seconds.
Speaking on the occasion, Mr. Sanjay Rishi, President, American Express, India said, “ezeClick is a result of our focus on enhancing the online payment experience for our cardmembers and merchants. It is safe, simple and secure for users and requires them to enter minimal information. The average online transaction size of American Express Card members is more than 3 times the size of other online transactions. The power of their superior spend coupled with faster check outs and higher engagement means more business for merchants.”
ezeClick benefits for e-commerce merchants:
- Enhanced transaction time and security – No card details are entered at the transaction time improving speed, reducing dropout rates and enhancing online security.
- More and higher value transactions – drives more online shopping from a high spending customer group.
The American Express ezeClick solution is live across leading online merchants covering travel, retail, utilities, apparels and entertainment, e.g. MakeMytrip, Bookmyshow, Infibeam, Vodafone, Idea, Tata Sky, ebay and Spicejet amongst many others.