The report ranked brands in six lifestyle categories – apps, books, e-tailing, mobile handsets, mobile operators and travel. The rankings are based on popularity and consumer experience of these brands, which were ranked in the last quarter of 2012.
Flipkart leads the list in the e-commerce category followed by eBay.in and Homeshop18.
As per the report, Nokia is the most preferred mobile handset brand followed by Samsung and Blackberry in the telecom category. Among operators, Vodafone topped the list followed by Airtel and Idea.
In the books category, Amish Tripathi’s ‘The Immortals of Meluha’ and its sequel ‘The Secret of the Nagas’ were the top two. Among travel destinations, Singapore was the top International destination frequented by Indians in the last 12 months.
“While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers,” Nielsen India President Piyush Mathur said while releasing the rankings.