On Wednesday, Twitter announced the launch of Twitter Ads API. The Twitter blog stated,”We’re always working on ways to make it easier to manage campaigns and get more value out of advertising with us. One important step is to enable a diverse group of companies that can integrate seamlessly with our ads platform. We’ve been testing the Twitter Ads API since January with our partners, and today we’re officially launching it. We think it will give you a fuller set of options to manage advertising on Twitter.”
The Twitter Ads will enable advertisers to work with the initial set of Ads API partners to manage Twitter Ad campaigns — and integrate them into their existing cross-channel advertising strategies. Also, users will continue to see the most relevant Promoted Tweets from advertisers. With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.
Adobe, HootSuite, Salesforce, SHIFT and TBG Digital are the beta partners who have built on Twitter platform and are beginning to offer Twitter advertising features to a limited number of their clients.
The Twitter Certified Products Program is also evolving to include ads products. In the coming months, Twitter will begin to certify ads products that integrate with the Twitter Ads API and consistently improve marketing efficiency and ROI.