According to a recent online survey conducted by Google, around one-third of YouTube viewers in India access videos on their mobiles and spend over 48 hours a month on the website. The online survey was conducted on more than 2000 Indians.
The study revealed that almost two-thirds of the viewers on YouTube in India are under 35 years of age. The survey also revealed an emerging consumer class on YouTube, which it nicknamed ‘Generation C’ and represents a young, tech savvy group of youngsters.
The study said,”Generation C switches between devices 27 times a day, and Indian users watch nearly 30 percent of their YouTube videos on mobile. Smartphone owners spend one quarter of their YouTube time on mobile, while tablet owners spend about 20 percent.”
According to Google, increase in smartphone penetration in India will also lead to an increase in opportunities for brands to personally reach Gen C.
The study found that more than 70 percent of YouTube’s viewers in India are under the age of 35, while 72 percent have a college degree or higher. The survey also found that more than half of Indian YouTube users share videos on social networks and the same proportion also shares videos from YouTube on email. Around three quarters of the users visit the site mentioned the video.