Twitter Acquires Social TV Analytics Company Bluefin Labs

twitterOn Tuesday, Twitter announced the acquisition of Bluefin Labs, a leading social TV analytics company that provides data products to brand advertisers, agencies, and TV networks.

In a blog post, Twitter COO Ali Rowghani stated,”We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.”

He further stated,”This acquisition reflects our commitment to the social TV market, and builds on our exclusive partnership with Nielsen announced in December to develop the Nielsen Twitter TV Rating, the centerpiece of social TV measurement based on Nielsen’s SocialGuide platform. We intend to honor existing Bluefin customer contracts, but we will not continue to sell Bluefin’s product suite beyond the existing contracts. We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.”

Founded in 2008, Bluefin Labs combines cognitive science and machine learning to measure how much people are talking about broadcasts in real time on Twitter, Facebook and other forums.

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