MSM Launches Digital Entertainment Channel SonyLIV

sony-livMulti Screen Media (MSM) has launched its first Digital Entertainment Channel SonyLIV, designed to be the ultimate Online Entertainment destination for today’s India. Sony LIV is MSM’s new Video-on-Demand service, which aims to provide viewers a world-class viewing experience of their favorite shows from the Sony stable – SONY, SAB and MAX. Viewers can watch their favourite shows online, on their personal mobile handsets and tablets on the go.

Apart from enabling viewers to view current shows,Sony LIV also gives viewers a chance to go back in time and watchpast episodes of their favorite shows from SONY’s programming archives on LIV Classics.In addition to episodes of all-time favorites like Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers, Office Office;LIV will also showcase a large archive going back seventeen years of movies and special events like Stardust and Filmfare Awards.

For an enhanced viewing experience, LIV offers three different features; Mood Wheel, My Q and LIVGuru. With Mood wheel, viewers can search for videos based on mood/genre and time preferences. Ranging from a pool of human emotions to choose from, be it Romance, Scary or Funny, the Mood wheel feature is sure to delight the users. TheMyQ feature enables the registered users to create their own playlists of their favorite videos, and enables them to watch it across devices, with a single logon experience.The LIV Guru feature is Sony’s Loyalty Program for loyal fans and rewards engagement. This feature builds on a loyalty points system on audience interactions on LIV, these points will eventually enable the viewers to win goodies, gift hampers and show set-visits.

Commenting on the launch, Mr. NP Singh, COO, MSM said, “Innovation is the bedrock of business at Sony and our latest offering, Sony LIV reiterates our commitment to engage and interact with our audience in a whole new way.  Sony’s shows like Bade Acche Laggte Hai, Comedy Circus, CID and SAB’s shows – Taarak Mehta Ka Ooltah Chashmah and FIR have very high repeat value and have been rated amongst the most viewed shows online. Through LIV, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience.”

The Sony LIV application is available globally for free, online on, for download on major app stores –iTunes and Google Play (Android).

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