One97 Communications Acquires Mobile Marketing Platform Mobivite

mobiviteOne97 communications has acquired mobile marketing platform Mobivite – owned by Delhi-based technology start-up Srishti TechNet.

Commenting on this acquisition, Vijay Shekhar Sharma, founder and CEO of One97 said,”We want to be the dominating force of the mobile internet ecosystem. Bringing MobiVite allows us to accelerate our journey towards that purpose.”

MobiVite’s platform uses cloud computing technology to enable small businesses and marketing agencies create mobile websites and execute engaging mobile web campaigns. In August, it was chosen by Google as a “key vendor” in the country as part of the search engine provider’s push to attract small- and medium-businesses to its products.

Srishti is the second venture of Sanjay Goel, co-founder and director, who after graduating from National Institute of Fashion Technology launched Ethnic India – one of the leading lifestyle fragrance companies in the country.

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