A recent report by Juniper Research forecasts that by 2017 there will be over 1 billion users of over the top (OTT) mobile VoIP services. The report found that improvements in network technology, increased competition and the move by telcos to join the OTT space will all come together to give the mobile “internet-voice” market a ‘second wind’. However, the report also found that as with Skype on the desktop, only a very small proportion will pay for the service.
Some key findings from the report were:
- Leading mobile VoIP players are becoming increasingly sophisticated in their service offerings and are developing more ways to monetise their services.
- Specialist mobile VoIP companies are opening their Application Programming Interfaces to third parties including MNOs to gain revenues.
- The arrival of 4G will give further impetus to mobile VoIP take-up but potentially accelerate the decline in overall voice revenues.
- Despite market challenges, mobile video calling market leaders are finally beginning to monetise the mobile video calling sector through advertising and premium services.
- Circuit switched voice revenues will still continue to decline, but at the end of the forecast period will represent a substantial proportion of MNOs’ revenues