According to a recent city-specific analysis done by Myntra.com, Ahmedabad ranks amongst the top 10 cities in India in e-commerce. The report revealed that over 500 orders are made from Gujarat every day on Myntra.com with the average order value in Gujarat higher by 10% compared to any other state. Ahmedabad, Surat, Vadodhra and Rajkot are the cities that top sales in Gujarat.
According to the report, out of 500 brands that Myntra offers, shoppers in Gujarat prefer brands like UCB, Nike, Wrangler, Puma in the footwear category.In the apparel category, brands like Femella, Jealous 21, Proline, Lee, FabIndia, Aurelia, Ambica and Praful are popular. Fastrack, American Tourister, Baggit, Casio and Fossil are most popular in the accessories category.
As per Ashutosh Lawania, Co-Founder and Head of Marketing, Myntra.com, Tier-2 and Tier-3 cities across the country contribute to nearly 55% of Myntra’s overall sales with the rest coming from the top 10 cities. He said that Valsad, Gandhinagar and Jamnagar are fast catching up with online shopping in Gujarat and in the next few months will start contributing heavily.