Saavn, the Indian music streaming service has announced the launch of its new product, Saavn English. With the launch of Saavn English, Saavn will now be competing more directly with Spotify and other Western digital music services. Saavn English will launch with new releases and catalogue classics by Sony Music artists, including AC/DC, Aerosmith, Alicia Keys, Beyonce, Billy Joel, Bob Dylan, Carrie Underwood, Chris Brown, Britney Spears, INXS, Jimmy Hendrix, Johnny Cash, Justin Timberlake, Kings of Leon, Kelly Clarkson, Mariah Carey, Miguel, Oasis, Pink Floyd, and Usher; and by Universal Music Group artists, including Bob Marley, Bryan Adams, Celine Dion, David Guetta, Jennifer Lopez, and Kanye West. Saavn’s listeners across India can access the English content on Saavn’s website.
Commenting in this launch, Paramdeep Singh, co-founder and executive chairman of Saavn said,“Ever since we started Saavn, we’ve always wanted to make English content available on our products. Since we’ve now successfully delivered apps and a website that people love, this felt like the right time for Saavn to launch English music for our users.”
Saavn English will launch with more than a quarter of a million songs from label partners Sony Music Entertainment and Universal Music Group. With the launch of Saavn English, Saavn aims to serve the needs of an even larger Indian user base that’s seeking Western music instead of, or in addition to, regional music. As the nation with the second-largest population of English speakers in the world (just more than 125 million people), India is a prime market for Western music. English-language content has always been important for radio stations and TV channels, and Saavn’s foray into English-language music marks the genre’s arrival in legal music streaming in India.
Saavn already has music licensing deals in place with more than 300 South Asian record labels, giving the service the largest content catalogue of Indian music. Their catalogue ranges from new releases to some of the earliest known Bollywood records, going back to the 1930s. Saavn serves users in more than 200 countries.