Recently Bajaj Allianz launched a unique online car racing game called ‘Drive Master’ as part of its ‘Drive Safely’ campaign. ‘Drive Master’ measures the concentration level of the user by emulating the increasing distractions in modern day driving. It can be played on Facebook on the ‘Jiyo befikar’ fan page – www.facebook.com/jiyobefikar or through www.drivesafely.co.in. In order to make this game more interesting, a pre set lap of Nico Rosberg has been infused within the game. Those players who are able to beat this lap time will be entitled to free tickets for the Formula One Grand Prix to be held in Delhi later in the month.
The objective of the game is to beat Nico Rosberg’s lap time. Whilst racing Nico’s ghost car around the track, the user receives social media posts, text messages, phone calls and Facebook messages from Nico himself in the game, which all appear to distract the user. The user must avoid being distracted to post the best lap time and beat Nico. At the end, the game shows how many times the player was distracted and how.
This interesting game has been inspired by the recent research by Allianz on driver distraction and has been developed by them. It features Nico Rosberg, who acts as distractions during the race and also gives out safety tips once the game has been completed.
The total points accumulated by various players will be monetized by Bajaj Allianz to create a virtual Road Safety Fund. This Road Safety Fund will be used by Bajaj Allianz towards various initiatives across the country to help make driving on Indian roads a safer experience. In fact, ‘Drive Safely’ awareness campaign will created through on-ground activities in many cities across India.
Through the ‘Drive master’ game, Bajaj Allianz wants people to understand the importance of keeping concentration while driving. Rituraj Bhattacharjee, Head-Market Management, Bajaj Allianz Life Insurance said,”Road safety is a major global issue. On an average, one in ten road accidents in the world happen in India and as one of biggest insurer of life and cars in the country, we aim to be with the people even before anything happens.”