Social Gaming Revenues In the Online Casino Game Industry Doubled to $1.6 Billion in a year, making it one of the fastest growing in the online casino game industry.
According to research published by research company SuperData, the category accounts for almost a quarter of total online gaming revenue and the rapid growth has been driven by a dramatic increase in user demand coupled with above-average conversion rates.
There are an estimated 35.4 million monthly social casino players fuelling the phenomenon in the US alone, the report states.
“With declining margins in the overall social games segment, casino-style games offer a healthy growth potential.”
Social online gambling was not only attracting more punters; it also encouraged them to spend twice as much as those engaging in non-social gaming.