A joint study by Forrester and ASSOCHAM revealed that, ecommerce revenues in India would increase from $ 1.6 billion in 2012 to $ 8.8 billion in 2016. Over 2,000 people participated in the survey conducted at various urban centres across India. In 2011, e-shopping population in Delhi stood at 60 per cent and in Mumbai it was 72 per cent. The study finds that, the percentage increase for e-shoppers in 2012 would touch at-least 85 per cent in case of Mumbai, while in Delhi it is expected beyond 70 per cent. eCommerce spends on online ads Mumbai,Delhi,Bangalore figured at the top.
The survey found that approximately 1.25 crore customers shopped online for items worth around Rs 5,000 crore in 2011. Further, it found that the upcoming festive season is likely to push the sales of e-commerce portals by about 140 per cent. The online shopping portals are expected to see a growth of 135-140 per cent during key festivals like Karva Chauth, Dhanteras, Diwali. Articles like electronic items, idols of gods and goddesses, sweets, clothes and jewellery are likely to be in huge demand mainly due to discounts which range from 10-15 per cent to 80-90 per cent. Even the Non-Resident Indians (NRIs) shop more online during the festive season. Around the Raksha Bandhan festival, online shopping by NRIs contributed about 40-50% of total shopping, whereas during Diwali, it increases to 85%.
The study found that, factors such as home delivery, and ’24×7′ shopping are adding the growth of ecommerce in India. D S Rawat, Secretary-General, ASSOCHAM said, ” The online shopping industry in India is fast catching on, not just in the larger metros but also in the smaller cities. At present the market is estimated at Rs 6,000 crore and is growing at over 250 per cent per year.”