According to a new UK research, one in nine Facebook users spend at least 8 hours a day on the social networking site. The research by a UK based e-commerce website examined the social media habits of 18-25 year olds in Britain and found that most obsessed Facebook users log onto the site over 20 times a day and spend a daily average of eight hours on the social networking site – the equivalent of a full working day.
The research also found that a large number of youngsters admitted to worrying about their ‘online appearance’. More than one-third (38 per cent) of young adults admit to worrying about being tagged in unflattering photos.
The research further found that girls seemed to be most affected, with almost half claiming that friends seeing dodgy photos of them on Facebook is one of their major worries in life. Over a quarter admit to feeling unpopular when scrolling through posts of nights out they were not invited to, and one in five (19 per cent) go as far as to exaggerating their status updates to make their lives appear more exciting.
Almost a quarter of youngsters admitted they regularly splash out on new clothes to avoid being tagged in the same outfit twice.
“Facebook is an integral part of young people’s lives but it’s putting pressure on them to fit in and look the part, which is especially challenging for groups likes cash-strapped students,” Duncan Jennings, co-founder of VoucherCodes.co.uk, which carried out the research, said.