SBI Cards launches Click2Card, an all-new online application service

Recently, SBI Cards announced the launch of Click2Card, an all-new online application service, as another step towards fulfilling its promise of “Make Life Simple”. This functionality can be accessed via www.sbicard.com and the Click2Card tab.

Commenting on the launch, Kadambi Narahari, CEO, SBI Cards and Payment Services Private Limited, said, “With the internet and e-commerce boom in India, customers are increasingly looking for financial products online. Click2Card is another innovative service offering from SBI Cards and is in line with our digital roadmap. This new platform will offer significant customer benefits, the primary being convenience.”

Through Click2Card, the Internet-savvy customers across India can enter their details on a specially designed secure web interface. Once the customers’ details are submitted, the interactive platform intuitively advices applicants on the credit card best suited to their lifestyle. After selecting the credit card from the choices offered, customers need to apply online through a compact credit card application form.

The customer’s application for a credit card is approved, declined or referred on the basis of the credit history with the credit bureau and the SBI Card risk and policy norms. The customer has a real-time experience, and is updated on the status of his / her request instantly. For all approved or referred applications, the system sends back a “soft” approval (approval in principle) and the assigned credit limit.

Subsequently, the customer is contacted by SBI Cards representatives to complete the documentation requirement. The documents and the information provided on the online platform need to match with those provided to the representative. The collected documents are then sent for verification & under-writing and upon final approval, the credit card is issued to the customer.

About SBI Cards

SBI Cards is a joint venture between State Bank of India and GE Capital to offer Indian consumers extensive access to a wide range of world-class, value-added payment products and services.

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