IAMAI Report: India's Internet Population to reach 150 Million by December 2012

A recent report released by IMRB and IAMAI, the number of internet users in India is expected to reach 150 million by December 2012. During the same period, the active users would reach 111 million.

As on June 2012, 99 million urban Indians claimed to use internet and 80 million actively use internet. During the same period,rural India claimed to have  38 million internet users and 31 million active users. In June, the number of internet users in India stood at 137 million claimed and 111 active users.

According to the report, Urban india uses internet primarily for the purpose of communication, followed by social networking. Data shows that, out of the 34 million internet users surveyed in Urban India, 87 percent use the internet for email, while 67 percent of the users access internet for social networking.

However, in rural india, internet is primarily used for the purpose of entertainment, followed by communications. The data shows that, 75 percent of rural users use internet for entertainment while 56 percent use it for communications. They mostly like to access Music, Videos and Photos for entertainment.

The report further shows that, internet usage in India has seen a sharp increase over the last year with 54 percent of the active internet users accessing internet daily. This growth can be attributed to the fact that there is increased accessibility of rich content on the mobile phones and other handheld devices.

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