According to recent report by Nokia Siemens Networks’ MBit Index, there has been a 54 per cent increase in mobile data traffic in India between December 2011 and June 2012. It further reveals that, data traffic generated by 3G services has increased by 78 per cent while that of 2G services has increased by 47 per cent during the same period. While 2G users across the country are consuming three-quarters of the total mobile data traffic, on average, 3G users consume four times more data than 2G users. At this pace, Nokia Siemens Networks expects India’s mobile data consumption to double by June 2013.
Sandeep Girotra, head of India region at Nokia Siemens Networks, said “Our report highlights India’s enormous appetite for consuming data services on the go and hence the need to provide high quality mobile broadband services to satisfy users. 2G has been relatively successful in driving mobile broadband use in India, but we are now witnessing 3G pushing the mobile broadband use to unprecedented levels.” He further added,”While it’s important that 2G networks need to be constantly strengthened across the country, 3G network coverage, especially in residential areas, needs to be enhanced. In addition, further improving the quality of data services and fulfilling expectations of various user segments are vital to acquiring, satisfying and retaining mobile broadband customers.”
The report also revealed that, a first time 3G user consumes close to 400 MB (megabytes) of data every month compared to about 100 MB consumption over 2G. The recent tariff reductions in 3G services have resulted in doubling 3G data traffic month on month. Affordable, high-speed broadband availability is a key factor that encourages heavy data consumption. Around 81% of the 2G data traffic is accounted by web browsing while video downloads contribute 17% of the traffic. From December 2011 to June 2012, multimedia content traffic over 2G networks across the country has seen a steady growth of 4 per cent.
According to the report, 3G data usage is rising in metro telecom circles while 2G use is stabilizing. Category A and B telecom circles together contribute 72 per cent of mobile data traffic, thanks to improved internet speed on 2G networks, and the availability of 2G and 3G dongles at affordable prices. The demand for 3G services has also increased in Category B circles with a growth rate of more than 87 per cent between December 2011 and June 2012.