A new report from Juniper Research forecasts that the number of residential TVs, connected to the Internet via different platforms such as Blu-ray players, set-top boxes and consoles, and also via built in wireless or Ethernet connectivity, will reach almost 650 million by 2017.
However the Indian Subcontinent will account for the lowest proportion of connected TV sets throughout the forecast period, due to the lack of fixed broadband connections
The report finds that Smart TVs are becoming mainstream amongst consumers, similar to smartphone and tablet adoption. Even though the replacement cycle of TVs are longer than for, say smartphones, the report forecasts strong growth over the forecast period. Smart Home Revenues to reach almost $60bn by 2017, rising from $25 billion this year
The Demand for Online TV Apps & Content to grow
The report ‘Smart Home Ecosystem: Connected Devices, Service Models & Revenues 2012-2017’ finds that there is an increasing demand from consumers for new video content services from so called OTT providers Netflix, LOVEFiLM and YouTube. The revenue and profitability of traditional entertainment services within the home has attracted many new players including content aggregators and platform providers such as Apple and Google.
This consumer demand for connectivity and content has influenced the smart home entertainment segment in a major way along with the – integration of social media, multi-screen strategies and applications
Via: App Market TV