Online spend in US reaches $43.2 billion for Q2 in 2012

Recent data released by ComScore reveals that online retail spending in US reached $43.2 billion for Q2 in 2012, up 15 percent compared to the previous year. This represents the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth.

According to the report, Digital Content & Subscriptions, Consumer Electronics, Flowers, Greetings & Gifts, Computer Hardware and Apparel & Accessories were the top selling content categories. Each of these categories has seen an average growth of 16 per cent as compared to last year.Around 42 percent of these e-commerce transactions included free shipping, representing a seasonal pullback from the Q4 2011 high of 52 percent.

ComScore chairman Gian Fulgoni said,”While the second quarter’s 15-percent growth rate couldn’t quite match the especially high growth rate from the first quarter, it was nevertheless almost four times higher than the growth in overall consumer spending, a sign of continued strength in the e-commerce channel.”

He further added,“That said, although e-commerce remains strong, we are taking a cautious view of the second half of the year in light of some renewed signs of economic uncertainty and a stubbornly high unemployment rate. In fact, consumer perception of the economy has recently deteriorated, with 56 percent now viewing economic conditions as poor, up from a level of 49 percent three months ago. So, even as commerce increasingly shifts to the online channel, any significant future pullback in overall consumer spending could dampen the strong double-digit growth rates we’ve been experiencing for the year-to-date.”

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