According to a recent report by Nielson, around 47% of smartphone users in America used shopping apps in June 2012. About 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average during June 2012.
In the month of June, the shopping apps of eBay and Amazon attracted 13 million and 12 million unique users, respectively. At the same time, traditional retailers like Target and Walgreens received significant mobile traffic from savvy shoppers looking to find the best deals in their local retail stores. More than 10 million users used the apps of daily deal sites like Groupon and LivingSocial during June 2012. Other apps that made it to the list of top 10 shopping apps in June were Shopkick, Out of Milk Shopping List and RedLaser .
Don Kellogg, Director of Telecom Insights at Nielsen said,”Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing. As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers.”