Mobile Commerce Vs E-Commerce

By 2016, the Mobile Commerce industry is expected to grow to $31 billion. The infographic below by GetElastic depicts the growth of the Mobile Commerce industry where you can see that :

  • Half of retailers have a mobile site, less than a third optimized for tablets
  • 1 in 2 Americans are interested in mobile wallets, over ½ of these have used in last 3 months
  • 1 in 5 smartphone users scanned a QR code in 2011
  • About 59% men make purchases on phones while 77% women prefer tablets for shopping
  • Nearly 1 in 3 phones sold in 2011 was a smartphone
  • smartphone users spend more time on mobile apps than on mobile sites
  • 1 out of 5 users research products on mobile devices while watching TV
  • In 2012, men are expected to outspend women
  • Digital Content accounts for 76% of purchases on mobile

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