On 24th of July, Logicserve Group, a global online marketing company, announced the launch of its online price comparison website CompareRaja.com. It enables online shoppers to evaluate the best online prices and provides other valuable information for electronics, perfumes, watches and books being sold by retailer websites.
With myriads of options available for almost every product online, shoppers often visit many different sites to compare prices before making any purchase decisions. It’d be lot easier for the online shoppers if they had a simpler way to compare prices!!
CompareRaja.com is that one-stop comparison website where an online shopper can compare the prices quoted by various trusted eCommerce vendors. Online shoppers can also ask for recommendations from friends/family through their social network. They can install the free and innovative add-on ‘CompareRaja Genie’ on their web browser, which prompts one with the best prices while surfing and shopping online. The CompareRaja Genie also provides, at no charge, coupon codes which give access to discounts and deals for further convenience in savings.
Rohit Chugh, Founder & CEO, Logicserve Group, said, “eCommerce is here to stay in India, for it serves a real need. Consumers living in metros shop online because of the convenience factor and unavailability of certain products in the offline world. While consumers in tier 2 & 3 cities shop online due to unavailability and the aspirational value they long to achieve.” He further added, “Going forward value-added services like comparison websites will be responsible for organic growth in the Indian eCommerce story and provide benefits to both, consumers and retailers, alike. With CompareRaja, we aim to bring the consumers and retailers on the same platform for increased adoption of online shopping.”
Currently, the global eCommerce eco-system not only includes the main online retailers, but also various services associated with the industry, including comparison shopping websites to help on consumers with their online purchases. In India alone, there are over 300 eCommerce portals which sell an array of products and services. Hence, as consumers increasingly go online to shop for savings, comparison shopping websites have been growing in popularity worldwide.
Logicserve is a global online marketing group based in London (UK) and Mumbai (India). The Group comprises of Broadplace Advertising, Logicserve Digital and CKNet.