Nokia has partnered with Rocketalk and Maxus India to launch a unique audio game show, Nokia Mobile Antakshari. It works on RockeTalk application and allows a number of users to participate simultaneously in Nokia Antakshari using their mobiles.
So how does a user participate in this unique game? A user has to download the application and click on the banners that run on it. On doing so, the user receives an audio message in the inbox. Now the user has to listen to the audio message and sing a song with the last word of the previous song. The song gets to the community and gets propagated through banners. The RockeTalk application, where the show is hosted, is supported on most phones that are GPRS-enabled – both Nokia feature phones and Nokia smartphone.
Commenting on this launch, Viral Oza, director, marketing, Nokia India said, “Nokia has been synonymous with digital music in this country. We have pioneered many initiatives in this space starting with pre-installed music, launch of music albums on mobile phones, Nokia Music Unlimited and now Mix Radio for our Lumia smartphones. Mobile Antakshari is an interesting concept and provided us with the perfect fit to connect consumers with Nokia Asha smartphones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favourite game.”
Sameer Agarwal, CMO Rocketalk said,”"These days, when most social platforms offer nothing more significant than banners, likes and posts, RockeTalk differentiates itself by creating customized engagement solutions, branded social programming and multimedia activities. The Nokia Mobile Antakshari is just one such example, albeit something we believe will be a trendsetter.”
RockeTalk, which has designed and hosts the game, is a mobile social network where primary user interactions happen using voice and video. The RockeTalk app also allows multiple innovative promotional tools, ranging from audio-enabled banners to multimedia broadcasts and free program subscriptions.